As an insurance agent it takes constant promotion to keep building your client base. To keep new clients coming in and also to improve your business and your career. We’re here to help provide great ideas and tips to boost your marketing efforts. Here are our top ways we suggest you can increase your sales and get more customers in 2020.
Top 9 Marketing Strategies for Insurance Agents in 2020
1 – INTENT-BASED MARKETING. Intent-based marketing defines who is browsing for your products and services. Using unstructured data, Landmarks searches the billions of internet transactions daily to find who is looking for only your type of service and delivers your ad to those people. Whether using keywords that identify your products or competitor’s products or contextual sites people are browsing, intent-based marketing ensures that only people interested in your products are served your ads.
2- GEOFENCING. In order to get more customers from your competitors, we utilize the most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. Landmarks’ geofence technology enables advertisers and marketers to customize audiences through custom targeting shapes with precise and accurate data. Incomparable scalability, pinpoint accuracy, and granular localization allows you to leverage targeted campaigns only to customers within a predetermined physical proximity to your business.
3 – PROGRAMMATIC ADVERTISING. At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is programmatic. Even having a contact programmed into your phone is programmatic. All of these things automate a manual process using computer programming. For our purposes, programmatic media typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Programmatic media uses machines to buy ads, basically.
4 – PAID SOCIAL MEDIA ADS. Ads published on platforms such as YouTube, Facebook, Instagram, Reddit, Tic-Toc, SnapChat, and more. These ads can target your audience (as long as they are on the platform of choice) and drill down to make sure they are showing to the right people. Curate your audience and see even better results. LinkedIn is another platform that is many times under utilized. They sum it up well because social media ads are automatically adapt for mobile viewing, are visually engaging and offer a way to showcase your content, images, videos in a flexible and meaningful way.
5 – PAY PER CLICK. One of the best known and highly effective ways to add a pay-per-click (PPC) campaign to your digital marketing strategy is through Google AdWords. Google Adwords are how advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
6 – LANDING PAGES. In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate. A landing page may be part of a microsite or a single page within an organization’s main website.
7 – EMAIL MARKETING. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
8 – SALES/LEAD FUNNELS. A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
9 – CONTENT MARKETING. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.