Dan’s Definitions: P is for Pixel

Dan’s Definitions: P is for Pixel

BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in...
What is Programmatic Advertising?

What is Programmatic Advertising?

BLOG Understanding Programmatic Advertising At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is...
Conversion Pixels Explained

Conversion Pixels Explained

BLOG Conversion Pixels Explained What is a conversion pixel or what is also known as a tracking pixel? This new term for digital marketing seems to be all the buzz lately because it’s so effective at targeting consumers. Why? Because it allows you to show your...
Digital Marketing Glossary

Digital Marketing Glossary

BLOG Digital Marketing Glossary Understanding digital marketing can sometimes be confusing. Does it only include social media? What is the purpose of a website? Can digital also be considered advertising? When you don’t know where to start, sometimes a few...