What Is Display Advertising?

What Is Display Advertising?

What Is Display Advertising?   Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on...
R is for Retargeting

R is for Retargeting

R is for “Retargeting” R is for Retargeting.   Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...
O is for Organic Search

O is for Organic Search

O is for “Organic Search” O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...
What Is A/B Split Testing?

What Is A/B Split Testing?

What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....