5 Ways to Celebrate Your Clients for 4th of July

5 Ways to Celebrate Your Clients for 4th of July

5 Way to Celebrate Your Clients for the 4th of July How To Celebrate Your Clients   Celebrating your clients is one of the most wonderful ways to build lasting client relationships. This Fourth of July why not do something special for them. We’ve put...

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10 Ways To Improve Your Client Relationships

10 Ways To Improve Your Client Relationships

10 Ways To Improve Your Client Relationships How To Improve Your Client Relationships   Client relationships are the bread and butter of small business. In the years that the Landmarks Team has been working with businesses around the world there is one...

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3 Ways to Improve Your Facebook Ads

3 Ways to Improve Your Facebook Ads

3 Ways to Improve Your Facebook Ads   How effective have your Facebook ads been? Effective Facebook ads leverage on a couple of important things How much you can spend. How well you can optimize your audience.  The use of Facebook advertising during...

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What Is Display Advertising?

What Is Display Advertising?

What Is Display Advertising?   Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are...

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R is for Retargeting

R is for Retargeting

R is for "Retargeting" R is for Retargeting.   Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...

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What Is The Purpose Of A Landing Page?

What Is The Purpose Of A Landing Page?

What Is The Purpose Of A Landing Page? In online marketing, a landing page, sometimes known as a "lead capture page", "static page", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search...

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O is for Organic Search

O is for Organic Search

O is for "Organic Search" O is for Organic Search. Websites record several different types of inbound traffic when recorded each visit. There is referral (from another site or adserver), direct (typing the url directly into the address bar), and organic,...

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What Is A/B Split Testing?

What Is A/B Split Testing?

What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or...

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