Using Dynamic Audiences

Using Dynamic Audiences

We talk a lot about unstructured data on here at Landmarks Digital – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not...
1116 Email Marketing Templates for 2020

1116 Email Marketing Templates for 2020

Email marketing still matters for many businesses. It’s not a medium that is going away anytime soon. In an effort to help you get the most of our your email marketing and of course save you some time and money (something we all could use!) We’ve compiled...
3 Digital Marketing Plans You Must Use NOW!

3 Digital Marketing Plans You Must Use NOW!

Having a digital marketing plan is hands-down one of the things you MUST use in your business. If you haven’t implemented one yet, I would encourage you to check out these plans and start building yours today. Three Reasons You Need A Digital Marketing Plan:...
10 Ways To Improve Your Client Relationships

10 Ways To Improve Your Client Relationships

10 Ways To Improve Your Client Relationships How To Improve Your Client Relationships   Client relationships are the bread and butter of small business. In the years that the Landmarks Team has been working with businesses around the world there is one thing in common...
What Is Display Advertising?

What Is Display Advertising?

What Is Display Advertising?   Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on...
R is for Retargeting

R is for Retargeting

R is for “Retargeting” R is for Retargeting.   Retargeting is an essential element of programmatic display. Because display ads are inserted into natural website content, it usually takes a few impressions to create an action from the user, in this case a...