N Is For Native Advertising
N is for "Native Advertising" N is for Native Advertising. Native advertising is a way to programmatically place content on a publisher's (the page owner's) website in a way that mirrors the native content already in place. If a page displays news articles with an...
M Is for Mobile Device
M is for "Mobile Device" M is for Mobile Device. 32 Million Impressions. 480 TRILLION pixels, at least. That's the amount of mobile ad impressions delivered in the past 15 months by Landmarks Digital. That averages out to over 70,000 impressions PER DAY to mobile...
Reach vs Impressions: Why You Need to Know the Difference
Reach vs Impressions: Why You Need to Know the Difference Regardless of the type of business you run, digital marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without...
Free Webinar | April 23: Funding Your Business With The Paycheck Protection Program
Congress just passed another stimulus to support small business through the COVID-19 crisis. The second stimulus is a $475+ billion relief package with the goal to support small businesses through the Paycheck Protection Program. If your business or organization...
L Is For Landmarks Digital
L is for "Landmarks Digital" L is for Landmarks Digital. Founded by none other than Ron Szpatura back in 1988, Landmarks has, for over 32 years, provided local businesses with the best way to reach their target market. From a print publication in hotel room...
What is Search Engine Optimization?
What Is Search Engine Optimization? Search engine optimization or SEO is the organic way to move your site up in search engine rankings. There are many moving parts to SEO such as selecting target keywords that you want a business to rank for, optimizing...
K Is For Keywords
K is for "Keywords" K is for Keywords. AdWords can be expensive. You're paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you'll not only be battling for placement, but paying a premium to reach the right...
The Difference Between Lead Generation, a Lead Magnet and Lead Nurturing
What Is The Difference Between Lead Generation, a Lead Magnet and Lead Nurturing? These three marketing terms are not the same thing but all play a vital and important part in marketing. To understand the differences between these, it's as simple as defining what they...
J Is For JavaScript
J is for "JavaScript" J is for Javascript. Like HTML, we're getting into the nuts and bolts with this week's definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with standard HTML or CSS....