K Is For Keywords

K Is For Keywords

K is for “Keywords” K is for Keywords. AdWords can be expensive. You’re paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you’ll not only be battling for placement, but paying a premium...
J Is For JavaScript

J Is For JavaScript

J is for “JavaScript” J is for Javascript. Like HTML, we’re getting into the nuts and bolts with this week’s definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with...
C is for Conversions

C is for Conversions

C is for “Conversions” C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as “trackable actions after the click.” Depending on the setup of the client’s...
U is for Unstructured Data

U is for Unstructured Data

U is for “Unstructured Data” U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data. Unstructured data keeps these points separate, which...
E is for Event Targeting

E is for Event Targeting

E is for “Event Targeting” E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent. We will typically pick up audience members during the...