What Is Display Advertising?

What Is Display Advertising?

What Is Display Advertising?   Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. These ads are placed on...
What Is A/B Split Testing?

What Is A/B Split Testing?

What Is A/B Split Testing? When running any type of advertisement, it’s best to do split testing. This means you will have 2 similar ads that are all running at the same time to see which performs best. You can run the same image and switch up the copy or vice versa....