What Do Programmatic Ads Look Like?

What Do Programmatic Ads Look Like?

What Do Programmatic Ads Look Like? One of the most common questions we get when people first learn about programmatic, intent-based advertising is that they are curious – what will my ads look like? A fair question! Since our clients vary and there are...
What Is 1st Party Data?

What Is 1st Party Data?

What Is 1st Party Data? This article is going to outline for you how 1st party data is used for programmatic advertising. There is a lot of jargon in the world of marketing and advertising so I’m going to spend this article talking about what 1st party data is...
Programmatic Vs. PPC Advertising

Programmatic Vs. PPC Advertising

Programmatic Vs. PPC Advertising It isn’t always clear what the real differences are between two things – which is why we are taking the time today to share with you a clearly articulated and organized way of looking at and comparing programmatic...
Using Dynamic Audiences

Using Dynamic Audiences

We talk a lot about unstructured data on here at Landmarks Digital – specifically the benefits it offers over pre-packaged data segments. Hopefully you know the drill by now; segments group users together based on a previous action, even though that action may not...
1116 Email Marketing Templates for 2020

1116 Email Marketing Templates for 2020

Email marketing still matters for many businesses. It’s not a medium that is going away anytime soon. In an effort to help you get the most of our your email marketing and of course save you some time and money (something we all could use!) We’ve compiled...