P is for Pixel!
The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in some cases) or that a specific webpage has been accessed. Also known as: beacon, web beacon, action tag, redirect, etc. * Source: IAB Glossary of Terminology
Example tracking pixel’s code:
<script async src=”https://i.landmarks.digital/dpx.js?cid=68743&action=100&segment=businessname&m=1&sifi_tuid=39518″></script>
A pixel is not a cookie.
Pixels and privacy In performing our advertising services, we collect non-personally identifiable consumer information in multiple ways, including:
- On our own web sites, on the web sites of publishers that call our pixels (or “beacons”)
- When we serve online advertisements, and from third party providers.
Pixels provide anonymous data.
Ready to learn more about pixels? Check out these articles that explain conversion pixels in greater detail.