BLOG

Jewelry Store Leverages the Power of GeoFencing

A local jewelry store was looking to increase brand awareness with a focus on specific product offerings, and to improve their programmatic advertising performance. They enlisted the help of Landmarks to utilize new geo-fencing technology with the goal of driving showroom walk-ins from competitors.

CHALLENGE

With other marketing channels in place, Landmarks Digital was challenged to show the effectiveness of a single-tactic campaign and gather offline targets through GeoFencing.

SOLUTION

The advertiser identified the physical locations of several competitors and Landmarks built a geo-fence around each location to target competitors’ customers. With quick learning from the campaign launch, Landmarks and our multivariate algorithms optimized the campaign by fine-tuning impression delivery to locations that produced results. Providing the client with frequent reporting of individual locations creating recorded walk-ins allowed the Landmarks team to adjust the campaign focus on the fly and gave the client more control over their individual targeting tactics.

RESULTS

With a strong GeoFencing strategy and on-the-spot optimizations, Landmarks achieved a CTR of .16%, over 300 recorded geo-fencing conversions, and a Geo-Lift of 217%.

What We Learned

Over the 3-month campaign, Landmarks Digital discovered several different ways to utilize GeoFencing and analyze the offline data it provided to strengthen the campaign and provide results exceeding the client’s expectations.

Let's Talk About Results!

14 + 10 =