Reach vs Impressions: Why You Need to Know the Difference

Reach vs Impressions: Why You Need to Know the Difference

Reach vs Impressions: Why You Need to Know the Difference Regardless of the type of business you run, digital marketing can be highly effective when it comes to reaching out to your target market. Never before was it so easy to precisely target an audience without...
L Is For Landmarks Digital

L Is For Landmarks Digital

L is for “Landmarks Digital” L is for Landmarks Digital. Founded by none other than Ron Szpatura back in 1988, Landmarks has, for over 32 years, provided local businesses with the best way to reach their target market. From a print publication in hotel...
What is Search Engine Optimization?

What is Search Engine Optimization?

What Is Search Engine Optimization? Search engine optimization or SEO is the organic way to move your site up in search engine rankings. There are many moving parts to SEO such as selecting target keywords that you want a business to rank for, optimizing website pages...
K Is For Keywords

K Is For Keywords

K is for “Keywords” K is for Keywords. AdWords can be expensive. You’re paying for every click, regardless of intent. Pick a word or phrase that is competitive in your industry and you’ll not only be battling for placement, but paying a premium...
J Is For JavaScript

J Is For JavaScript

J is for “JavaScript” J is for Javascript. Like HTML, we’re getting into the nuts and bolts with this week’s definition. Javascript is used on the back end of web sites to run complex programs and create interactive objects not achievable with...
C is for Conversions

C is for Conversions

C is for “Conversions” C is for Conversions. The holy grail. Bottom-line results or as close as technology can get to it. Conversions are most broadly defined as “trackable actions after the click.” Depending on the setup of the client’s...
U is for Unstructured Data

U is for Unstructured Data

U is for “Unstructured Data” U is for Unstructured Data. Many platforms use structured, or segmented data, to target. This groups projected targets into segments or clusters of related fields of data. Unstructured data keeps these points separate, which...
E is for Event Targeting

E is for Event Targeting

E is for “Event Targeting” E is for Event Targeting. Event Targeting is a sub-tactic of GeoFencing in which we draw a temporary digital boundary around a venue or address to find location-based intent. We will typically pick up audience members during the...