F is for Frequency Cap

F is for Frequency Cap

F is for “Frequency Cap” F is for Frequency Cap. Similar to Pacing, frequency capping is a way to control how many impressions a user will receive over a certain time frame. For example, a frequency cap of 4 impressions per 24 hours means that a single...
G is for GeoFencing

G is for GeoFencing

G is for “Geofencing” G is for GeoFencing. Pixel problems? Heard it. Webmaster woes? Say no more. Search result reservations? Gimme that data! Technology changes every day, and every day, people are getting smarter and smarter on opening up ways to convert...
H is for “HTML”

H is for “HTML”

What Is HTML? Hypertext Markup Language (HTML) is a programming language used by web developers to tell your web browser what the final product of a web page should look like to you. HTML itself consists purely of letters and symbols, but can be used to display...
Assisted Living Community Staffs Up with Landmarks Digital

Assisted Living Community Staffs Up with Landmarks Digital

BLOG Assisted Living Community – Recruiting Drive An assisted living company was looking to recruit healthcare staff for several regional locations. They enlisted the help of Landmarks to more precisely target their audience of commuters and those already...
Dan’s Definitions: I is for Impressions

Dan’s Definitions: I is for Impressions

I is for “Impressions” I is for Impressions. Impressions are a fancy way of saying ‘ads.’ There’s a few interesting nuances to our impressions versus traditional media’s, however: Unlike a billboard or a print ad, which exists and...
Tutoring Franchise Schools the Competition with Landmarks Digital

Tutoring Franchise Schools the Competition with Landmarks Digital

BLOG Tutoring Service – Education A local tutoring service was looking to promote back-to-school promotional offerings. They enlisted the help of Landmarks to more precisely target their intended audience with the goal of achieving a .1% CTR. CHALLENGE Without...
Wine & Spirit Shop Serves Up Conversions with Landmarks Digital

Wine & Spirit Shop Serves Up Conversions with Landmarks Digital

BLOG Wine & Spirits – Retail A local wine & spirits retailer was looking to increase visits, sales and awareness among its target audience of wine enthusiasts. They enlisted the help of Landmarks to utilize new geo-fencing technology and several other...
Landmarks Digital Shows New Facet of GeoFencing to Jewelry Store

Landmarks Digital Shows New Facet of GeoFencing to Jewelry Store

BLOG Jewelry Store Leverages the Power of GeoFencing A local jewelry store was looking to increase brand awareness with a focus on specific product offerings, and to improve their programmatic advertising performance. They enlisted the help of Landmarks to utilize new...
Yacht Dealer Soaks the Competition with Landmarks Digital

Yacht Dealer Soaks the Competition with Landmarks Digital

BLOG Boat Dealer Prospects Water-bound Audiences A regional boat dealer was looking to target individuals who are interested in boating, water sports, fishing and related activities and who are likely to be in the market to purchase a boat. They enlisted the help of...
Attorney Gets Consistent Conversions with a Digital Campaign

Attorney Gets Consistent Conversions with a Digital Campaign

BLOG Family Law Attorney This 6 month campaign delivered over 145,000 impressions to local audiences and produced at least 2 confirmed new clients for the attorney. CHALLENGE Landmarks Digital was tasked with isolating potential customers in the market for legal...