BLOG Events and Catering Venue Over the course of 3 months, the restaurant had over 350,000 impressions delivered on its behalf by Landmarks Digital, and recorded over 80 in-store visits from its target audience. CHALLENGE Landmarks Digital was tasked by our client to...
BLOG Plastic Surgery Over the course of 3 months and nearly 750,000 impressions, our associates in the plastic surgery industry utilized a blend of targeting tactics, creative, and landing pages to uncover intent-based targets in and around the Metropolitan DC Area....
BLOG P is for Pixel! The IAB defines a tracking pixel as a 1×1 pixel-sized transparent image that provides information about an ad’s placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in...
BLOG Understanding Programmatic Advertising At it’s core, programmatic simply means “automated by a computer (program).” An irrigation system that is scheduled to water the lawn at 6 a.m. is programmatic. A DVR set to record The Big Bang Theory is...
BLOG Conversion Pixels Explained What is a conversion pixel or what is also known as a tracking pixel? This new term for digital marketing seems to be all the buzz lately because it’s so effective at targeting consumers. Why? Because it allows you to show your...
BLOG Digital Marketing Glossary Understanding digital marketing can sometimes be confusing. Does it only include social media? What is the purpose of a website? Can digital also be considered advertising? When you don’t know where to start, sometimes a few...
BLOG 5 Benefits of Building a Landing Page for Your Campaign Wondering how building a landing page can help you convert more leads and generate more revenue? Take a look at these 5 benefits and how they can improve your next marketing or advertising campaign. CONVERT...
BLOG Our Thanksgiving Wish for you… With each passing Thanksgiving we give thanks to all the people we get to work with: our clients, our contacts, our community, our advisors and our staff here at Landmarks. The blessings of being able to say we are about to...
blog scroll Your browser doesn't support HTML5 video tag. What the Heck is Intent Marketing? Are you confused about all the jargon being thrown around about types of digital marketing? Believe it or not, you’re not alone. Which is why I thought I’d demystify some...
blog scroll Your browser doesn't support HTML5 video tag. Veterans, We Thank You! Today is Veterans Day and as you set aside the time to honor those who have worn the uniforms while serving our country at home and around the world, please take a moment to say...