What Is The Purpose Of A Landing Page?
In online marketing, a landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate. A landing page may be part of a microsite or a single page within an organization’s main website.
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement (Wikipedia)
Learn More About Landing Pages:
Landing Page Examples
A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads while you pull prospects…READ MORE.
Best Practices for Landing Pages
A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect “lands” there giving you the opportunity to make them an offer, gather their information, and “make contact.” It’s exciting…READ MORE.
How to Create a Landing Page
So what is landing page used for and why do you need one? The short answer is that it is an essential element of your marketing and sales strategy that helps you increase your conversion rates and lower your cost…READ MORE.